Doughnut Plant, opened by Mark Isreal in 1994, takes the recipe inspiration from the owner's grandfather's recipe from 1910 when his family started making bakery items. They use high-quality all-natural ingredients, no preservatives, fresh and seasonal fruit glazes, and original flavor combinations for their doughnut. The New York Times has called their doughnuts the "Doughnuts of the Gods". The New York has called them "Taste anything from Doughnut Plant once, and you're hooked". The doughnuts are simply great.