Founded in 1975 by Inocencio Carbajal, aka "El Guero," Carnitas Uruapan is the legendary destination for those whose palates crave authentic Carnitas from Michoacan, Mexico. The chef's hard work, passion for Mexican flavors, and courage have made him a local celebrity in Chicago's Pilsen neighborhood. It has been featured in various media outlets, including Univision, The Food Network, VICE, The Cooking Channel, and PBS, by consistently ensuring the family recipe remains true to its Mexican heritage, unmodified for the American market in any way.